We all instinctively assess a site’s user experience (UX) every time we navigate a web destination –when something works so smoothly it leaves us in awe, but when it’s a poor experience on our mobile devices we vow never to return to that website. UX has become one of the most important concepts when building a presence online, so much so that even Google has taken note and incorporated UX elements into its ranking algorithm. How well users can find the information they are looking for, in an easy-to-use, functional and device-agnostic structure will determine the perception users have of your brand during and after their interaction.
Consider the following user experience statistics from marketing industry leaders:
- 40% of people will abandon a web page if it takes more than three seconds to load. (Source:Econsultancy)
- 90% of people use multiple screens sequentially. (Source:uberflip)
- 88% of users are less likely to return if they had a bad user experience. (Source:Econsultancy)
These points, though only three among myriad fascinating statistics, illustrate the point that users expect a certain level of ease of use when it comes to their online browsing. And, as the users, they hold the power –businesses must either adapt to provide this intuitive experience or pay the penalty in lost customers.
Our User Experience Process
How do we get started?
There are many UX best practices that apply regardless of the scenario, and then there are more loose directives that apply only in some cases. At Consilium, we take all of these into account, making sure that whatever we build meets the UX standards both users and Google want. Oftentimes, the analytics data for a website will uncover some specific user behavior that shapes a site’s UX.
What do we put together?
Nailing a good user experience is not an exact science. We continually work to implement changes, monitor, analyze, and update. This ensures that not only are we creating a positive interaction for our consumers, but also morphing to stay up-to-date as behavior trends shift.
When we are building a website or working to improve the existing user experience, we’ll create mock ups and sample navigation to help make sure we get it right. Ongoing user testing between options helps make sure we continue to get it right.
What do you get out of our User Experience services?
Boiled down, when you focus on creating a good UX, you get a happy visitor. Happy visitors spend more time, engage more, return, convert, and sing your praises to their friends. As marketers who uncompromisingly value data and research, all our efforts are made in line with your business goals and your consumer needs. This means we provide a clear path and positive experience so all your visitors can engage with the part of your business they are more interested in and do so in a way that anticipates their needs and alleviates their barriers.