A website could be the most beautifully designed site on the web, but if search engines can’t find it, chances are your audience won’t be able to either. We keep SEO in mind with every website update or build we do to ensure that not only can search engines discover your content, but they also find it valuable and relevant to your audience to help achieve the ultimate goal of increased visibility.
Our SEO Process
How do we get started?
In today’s world, most people know what SEO is and have at least a basic understanding of its purpose. What most people don’t know is that major search engines like Google and Bing take into account over 200 factors when determining how to rank websites for any particular search. With so many elements forming the complete picture, our process to optimize websites for better search engine visibility is thorough.
Before any optimization work begins, we start with the information already available to us to assess the current scenario and identify opportunities for a brand. This phase includes audits of the existing web and social properties for a client, research about industry trends and user behaviors, and a look at competitors and their efforts.
What do we put together?
After our research and analysis has helped us pinpoint the best opportunities for the brand, we move into the execution phase. Our insights inform everything from the on-site elements like content, information architecture, technical foundation, linking structure and user experience, to off-site factors like social media, paid media, and content dissemination strategies.
We can optimize your existing site, or fold best practices and opportunities into any new website project. Once our efforts are live and begin to gather data, we analyze the site’s performance and uncover additional opportunities to optimize the site, leveraging user behavior and conversion paths to further refine a brand’s digital customer experience.
What do you get out of our SEO services?
Plain and simple, our SEO efforts will provide you with a site that is accessible by search engines and relevant to users. While we readily admit this is not an exact science, we’re good at what we do and are confident we can help you get “found” by your audience.